Green City - Marketing Plan

Executive Summary:

Green City is an environmentally-focused city-building simulation game designed to engage and educate players about sustainable urban development. Our comprehensive marketing plan aims to attract a diverse audience of environmentally-conscious gamers while maximizing visibility, generating revenue, and fostering a community around the game. The marketing plan will leverage various channels, including digital advertising, social media, influencers, and industry events, to achieve these objectives, backed by innovative marketing ideas tailored to our unique offering.

Early Marketing Efforts

<aside> 📈 Marketing for a game must start right at the beginning of the development process, or even before the development starts. It is crucial to create early awareness and excitement for the game, as well as to build a loyal community of potential players. Starting marketing early helps ensure a more successful launch by having an already engaged and interested audience.

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1. Target Audience:

Our primary target audience includes environmentally-conscious gamers, city-building simulation enthusiasts, and individuals interested in learning about sustainable urban development, in the age range 18-35. By offering an engaging and educational gaming experience, we will appeal to both casual and dedicated gamers across platforms, including Steam, mobile (iOS and Android), and Nintendo Switch.

2. Marketing Objectives:

• Raise awareness of Green City among the target audience.
• Achieve a high number of downloads and active players across platforms.
• Foster an engaged community of players who advocate for and promote the game.
• Establish partnerships with environmentally-conscious organizations and influencers.

3. Marketing Strategies:

Call-to-Action (CTA)

Our primary call-to-action will be for potential players to wishlist the game on Steam and support the project on Patreon. These CTAs will be prominently featured across all marketing materials, including the website, social media posts, and email campaigns, ensuring that users who engage with our product will have a clear path to support Green City.

a) Digital Advertising:

• Create a landing page or a website with information about the game, including the concept, key features, and any available visuals or videos. This will serve as the central hub for all information about Green City, allowing interested players to learn more and follow the development process.
• Utilize search engine marketing and social media advertising to target potential players interested in city-building simulation games and environmental topics. Implement retargeting campaigns to recapture potential players who have shown interest in Green City.